Genesis
1979
•The first clinic opens in Delhi
Early 80’s
•Two more clinics opened in Agra and Amritsar
•Post-abortion contraception services to prevent repeated abortions.
•Sterilization services, maternal and child health services.
Late 80`s
• On our advocacy, GOI accepts NGO branded contraceptives under its social marketing.
• Launch a Parivar Seva brand of condom, Sawan.
• Adopted &perfected the technique of MVA & D&E for MTP.
• GOI’s performance based contract for 10 model MTP clinics in backward states.
• Mewat Sewika, an innovative strategy of integrated health services through mobile vans.
• Brass tacks project, Family Life Education for adolescents, launched in Delhi.
• Addition of Bliss condom, and Ecroz, OCP to the basket of contraceptive choice.
Early 90`s
• New brand of condom, Milan, positioned as `Dual Protection` for prevention against HIV AIDS & unwanted pregnancy.
• Pioneered the first tele-info line, Sparsh for adolescents and youths, Aadhar- for newly wed and Distance Learning programme (DLF) for trainers and planners.
• Screening and treatment of RTI at the clinics.
• Introduction of Medi-Check Preventive Health Care.
• Injectable contraceptives introduced in selected locations, its rural setting included in National Marketing Surveillance for injectables contraceptives.
And continuing....
• State wide ‘Children by Choice project’, Rajasthan with focus in 10 districts.
• A pilot project on Social Marketing of Iron & Folic Acid Tablets, supported by directorate of H & FW, Govt. of delhi & UNICEF.
• Non-surgical method of Abortion,Medical Abortion (Ru-486)-Successful implementation of Operations Research Projects, to assess. consumer preference, with MOHFW,GOI and population Council.
• Consumer Acceptance Research Project for Emergency Contraceptive.
• Launch of No-Preg, dedicated Emergency Contraceptive product.
• Public Private Partnership with NACO on RTI/STI at Delhi, Amristar, Ludhiana

